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IT'S JUTE SEASON

Rustic, but timeless. Jute season has arrived, bringing texture and effortless elegance into the home. Our Jute collection celebrates the beauty of nature – thoughtfully designed to last and never trying too hard. Explore the wide-ranging assortment that feels just as at home in a city loft as it does in a country retreat.

Jute rug Edge Cream pictured in a cozy living room with neutral coloured furniture and large plants at studio WAS in New York.
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    Close-up of Jute Frame in Cream near a fireplace, with a beige linen sofa and a round table draped with a white cloth.
    Close-up of the corner of Jute Frame in Cream, next to a wooden sideboard, highlighting its natural woven texture and soft beige tone.

    TEXTURED COMFORT

    The Jute Frame rugs bring warmth and a laid-back, lived-in feel to any space. Effortless framing, organic texture, and just the right amount of contrast. Each design features a braided jute base with a cut-pile frame for added depth and dimension. Available in two grounded tones.

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    • Jute rug Border Black photographed in a dining room setting at studio WAS with wooden interior design details in New York.

      Jute Border – Black, Lower East Side, New York.

    • Close-up of Jute Frame in Dark Brown near a wooden side table, with a small bouquet of flowers adding a delicate touch.

      Jute Frame – Dark Brown, Bordeaux, France.

    • Close-up of Jute Frame in Cream in a beige bedroom with yellow curtains, white bedding, and a small wooden side table.

      Jute Frame – Cream, Bordeaux, France.

    • Jute border in the colour cream displayed in a living room with muted toned colorus

      Jute Border – Cream, Athens, Greece.

    • A modern living room with Jute Herringbone in Natural/Black, with white details, a stone fireplace, a linen sofa, two armchairs and a round table.

      Jute Herringbone – Natural/Black, Bordeaux, France.

    • Jute Border rug in Red pictured underneath a moss green velvet sofa and a small side table in stone, set with a bouquet of beautiful tulips.

      Jute Border – Red, Lower East Side, New York.

    • A bright living room, with Jute Frame in Dark Brown beneath a round table, beige sofas, and flowing white curtains.

      Jute Frame – Dark Brown, Bordeaux, France.

    • Jute Herringbone in Natural/Brown in a bedroom with wooden paneling, yellow curtains, and a white lamp.

      Jute Herringbone – Natural/Brown, Bordeaux, France.

    IMPERFECT PERFECTIONS

    Each rug is crafted from plant fibers, embracing the subtle variations that make every piece one of a kind. Explore signature patterns – from the graphic Jute Border and Cross to the timeless classic of Jute Herringbone.

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    Jute rug Cross Cream photographed in a zen sitting area with wooden furniture and a large painting at studio WAS in New York.
    • Jute Cross in Black grounds this warm-toned space with its bold yet organic texture, paired effortlessly with a vintage workbench and soft boucle armchair.

      Jute Cross – Black, Lower East Side, New York.

    • Close up shot of Jute rug Cross Cream next to wooden furniture at studio WAS in New York.

      Jute Cross – Cream, Lower East Side, New York.

    • Jute Runner Black rug photographed in front of a wooden folding room divider at studio WAS in New York.

      Jute Runner – Black, Lower East Side, New York.

    • Jute rug Border in Black presented in a large modern kitchen, with a wooden dining table and rattan chairs.

      Jute Border – Black, Athens, Greece.

    • Jute rug Edge Cream pictured in a cozy living room with neutral coloured furniture and large plants at studio WAS in New York.

      Jute Edge – Cream, Lower East Side, New York.

    • Jute rug Border in Cream photographed in a brightly lit room underneath a wooden table and next to a wooden bench.

      Jute Border – Cream, Skåne, Sweden.